- Develop participants’ leadership skills and entrepreneurial competencies
- Develop participants’ expertise in their chosen function, professional environment and industry
- Prepare participants to boost their career
- Make sure that the partecipants embrace the 3C Philosophy
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The teaching methodology applied to the International Master in Business Branding & Management programme creates a truly dynamic learning experience, allowing participants to adopt an entrepreneurial mindset and develop the necessary skills. The curriculum is a mixture of lectures, simulation games, case studies, project-based seminars and REAL Company StartUp. This requires all participants to actively participate in all courses.